Essay on Mobile Marketing
Mobile marketing is quickly gaining traction as the most efficient and cost-effective way to reach a highly sought population. It serves a variety of functions, including canvassing, establishing client loyalty, and, of course, selling.
Advertising and Mobile Phones
A mobile phone is an excellent tool for exchanging information with clients via a variety of mediums, including SMS, MMS, video MMS, and the Internet. It is already possible to pay using your mobile phone, and some believe that mobile phones will eventually replace credit cards and loyalty cards.
The mobile marketing industry arose as a result of rapid advancements in high-tech, allowing for the development of high-performance cell phones. It is aimed specifically at young people who use new-generation cell phones.
Increasing client loyalty: It is widely accepted that it costs around five times less to increase customer loyalty than it does to recruit a new one.
As a result, businesses must concentrate on their current clients. Sending SMS or MMS is a simple approach to reaching clients because they frequently have databases with a lot of information about them. And, when done well, this sort of campaign may help build tremendous brand recognition and loyalty, particularly among young people.