Business Level Strategy Essay
Guillermo has also keenly used differentiation as another form of business level strategy. This, the company has achieved through the introduction of high-quality features, rapid product innovation as well as a high and efficient customer service. Value-chain activities are activities undertaken by a firm in order to realize a competitive advantage over other firms. In so doing the firm adds value to its products and or services so as to offer them to customers at a price higher than the cost of the products. In Guillermo’s case these value-chain activities start with the acquisition of raw materials. From there the process of assembling starts.
These activities can be better linked by having improved inter-departmental communication. By doing so each department can be advised and or corrected before the final product reaches the customer.
As a result, this would lead to the generation of high-level products for the clients. As a result, the customer satisfaction derived will add value to the company. Apart from effective communication, the use of research and development can be very helpful.
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