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Information technology has had a tremendously positive and progressive effect on the workings of organizations and this is a field that continues to progress in leaps and bounds. New technologies are continuously being invented and implemented for the strengthening of the natural outgrowth of businesses which creates challenges for IS managers to develop and implement the most up-to-date ground-breaking programs that productively use information technology for various types of businesses and organizations. This paper is about such emerging trends and technologies that provide knowledge about proceedings that include data warehousing and mining information, quality information management among other things.Because of evolving new technologies, managers need new tools and techniques to keep up with client requirements.
Most new models meet the challenge of fulfilling requirements and for this manager need to be familiar with the use of a variety of approaches. For this, the most comprehensive and broad in nature technological development is the use of social media technologies for promoting businesses and this will be discussed here.Social networking technologies produce tremendous advantages for businesses both large and small by improving marketing effectiveness and boosting sales. Although social media is making steady progress in the business world, but the greatest challenge for the IS manager is how to influence and control social media.
While using social media to improve your business is not exactly rocket science, certain factors indicate the escalating importance of social media to improve and boost your business. Some businessmen are wary of using social media, because according to them, that although there are a lot of users you cannot turn these figures into bankable sales. By 2013, approximately 52% of Internet users will visit sites daily and browse for many hours at a time because now it is becoming a daily habit, especially among the younger generation. This regular use of the Internet is good news for both the social media and marketers because viable revenue generating models are steadily taking hold. Social media is not declining; in fact, it is growing because the numbers of consumers using social media are increasing rapidly.
Most social media users have profiles and more than 50% create content by updating their profiles or communicating visibly and freely Social media generates confidence and reliance because people no longer trust traditional marketing channels. Consumers are now suspicious or marketing because such channels invent informal relationships that do not work anymore. They know that this form of advertising is bought and paid for and therefore not very reliable.
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