Another of the company’s strengths is its strong focus on maximizing its profit generations opportunities by employing efficient manufacturing approaches such as Total Quality Management. This commitment to lean manufacturing and quality allows the products of the company to stand out in a near saturated market where customers are willing to pay extra for quality and what is actually required.
A diversified product range spread across both private customers and commercial organizations such as trucks and small Yarris allows the company to access multiple sectors and offer its products to customers at a very wide level. This is not done in a haphazard way but is actually a result of sophisticated marketing techniques that apparently work well to identify and satisfy the needs of the customers. What further works well for the company is that Toyota has swiftly become a household brand and has been able to increase the value of its name by opting for green development to some extent and presenting itself as an environment friendly company that is willing to work towards saving the environment, which also allows the company to exploit market niches.