Aside from this other strengths of the company pertain to its leadership position as well as the strong presence and the growth of the Boeing Company in the Asian and the European region. The Boeing Company is one of the leading businesses in the aerospace industry enabling it to attain a position of significant importance and recognition in the industry and the market.
This provides for a string position for the company in the market. The company has been able to use this position to its advantage by generating leverage from this position and establish a strong and distinctive brand image for itself amongst its customers in the market. Recently the company has also been depicting increasing sales and growth in the Asian and the European region which is mostly reflective of the company deriving growth in the regional markets to growth in the aerospace industry.