Due to social and cultural diversification, the development of gender roles differs significantly from culture to culture. Family is the most basic social unit and as such, a very important agent of socialization according to Macionis (Macionis, 2002).

Family influences the emergence of designated gender roles through indoctrination and initiation of social and behavioral norms, values and ideology respective to their cultural context. Most women in Africa have embraced some designated roles such as housewives due to indoctrination by the patriarchal mindset of some societies.

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