Essay: Sampling Methodology

Sample Essay – Sampling Methodology

The sampling methodology that is used for the primary research conducted using the survey-based questionnaire is that of a nonprobability sampling procedure. In this scenario, the respondents who were available and willing to provide feedback and insight were included as the target respondents of the survey. The objective of the research is to get information about the local retail market and industry in Nigeria and the sampling methodology facilitates this by providing feedback from the management of the UTC PlcNigeria about the local Nigerian market.

These respondents had insight and access to information on the characteristics and trends in the local Nigerian retail industry. Moreover, they were easy to approach for the survey as well.

As a result, they were targeted using non-probability-based sampling that allows anyone who has reliable and valid information to share to respond to the survey.

The validity and reliability of the data gathered through the questionnaire-based survey was ensured through the use of the triangulation technique whereby multiple questions were targeted at the respondents to determine the integrity of the answers.

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