The main aim of marketing or advertising in tourism is to create awareness. This is done so as to inform people of the different existing tourist attractions in different parts of the world.
This is why the concept of ‘image’ and ‘icon’ are emphasized. Marketers compete to prove to the viewer that the image represented by them is more iconic than that represented by their competitors and thus the viewer should make it his or her first priority to visit the place being marketed. The mass media is widely used to attract customers and thus increase demand for the images that they have created concerning the respective tourist attraction or site. Thus newspapers televisions and the radio are widely used to crate this awareness.