Sample Essay

The historical qualitative method is appropriate for the research study as it allows the analysis of the marketing programs and strategies employed by the market leaders of the retail industry along with the comparison of the resultant effects they had on the branding and positioning of the companies.

There were considerable resources available on the marketing programs, promotion campaigns and brand building initiatives employed by the market leaders of the retail industry which enabled a thorough and comprehensive research of the most successful strategies that could be implemented by the UTC Plc for its operations inNigeria,KadunaBeach. However as comprehensive historical information was not available on the retail market in Nigeria, the primary research methods of questionnaire based survey and in-depth interviews were used to gather information from the UTC Nigeria management about their local retail market.

Please order custom research paper, term paper, essay, thesis, dissertation, case study and coursework by clicking on Order Now.