The Net Profit Margin for the company was recorded at 18.8 percent in 1998. This however dramatically decreased to 12.6 percent in 1999. The Net Profit Margin increased again to 22.7 percent in 2001, however since then the Net Profit Margin has depicted a decreasing trend arrived at the value of 20.7 percent in 2007. The Book Value/ Share of the company in 1998 was at $3.41 which increased to the highest point of $9.38 in 2007.
The trend for the Book Value/ Share in the past ten years has depicted an increasing trend. The Debt/Equity ratio for the company in 1998 was at 0.61 which increased to the highest point in 1999 at 0.65 in 2007 however the Debt/Equity ratio was recorded at 0.43, with the lowest point of 0.27 recorded in 2006. The Return on Equity percentage for the company in 1998 was at 42.0 which decreased dramatically to 23.4 in the year 2000 but started towards an increasing trend in the following years depicting a 27.5 percent in 2007.
The Return on Assets percentage for the Coca Cola Company was recorded at 18.5 in 1998, which has decreased since then to arrive at the lowest point in 2000 at the value of 10.4 percent. The Return on Assets percentage from the year 200 has increased arriving at a moderate figure of 13.8 percent which was a significant decrease form the 17.0 percent recorded in 2006.