Mobile commerce can simply be defined as the ability to conduct business transactions using mobile devices. These mobile devices may include cell phones, smart phones, PDA as well as other emerging mobile devices or equipments.
Economically mobile commerce has been defined as “any transaction that involves the transfer of the rights or ownership of goods and services, that is initiated and or completed using mobile access to computer-mediated networks with the help of an electronic device (Tiwari and Buse;2007, p33).
Mobile commerce is barely a decade old but within this one decade it has grown by leaps and bounds. Having been born in 1997 inHelsinki,Finlandthe technology spread rapidly across the globe offering such services as issuance of parking tickets, booking of plane tickets, purchase of products from vending machines, downloading of ring tones among other services.