As a qualitative research method, the interview presents a unique form of conversation where the interviewer seeks to understand various items in the participant’s point of view. Internet interviewing provides for a suitable interviewing technique. With the similar advantage of anonymity, the researcher can seek answers from participants through email and other chat services.
The study used internet interviewing in their study of women working in various organizations. Hewson (2003, p.45) observes that internet interviewing may limit the researcher from accessing nonverbal information expressed by participants. In a situation where the research clearly embarks on a mission of comprehensiveness, this might be a shortfall in the study. Interview conversations need to be highly structured and this prompts researchers to design specific interview questions in order to guide the process.