The Chinese sports industry in the future will have to be influenced by global sporting trends. In addition it is imperative and of paramount importance that the country copes with trends necessary for future development. Among these include: The continuing growth of international sporting events.
- The issues of gender equality, minority groups, customization of international sporting events, culture and society, special populations, rights for TV broadcasting, the marketing of sports and corporate responsibility and sponsorship amongst others.
- The detection and prevention of Doping incidences, the issue of over-commercialization of sports, prevention of gambling and maintenance of ethical standards.
The sports industry is uncertain. However to minimize the uncertainty sport leaders should behave like coaches. That is to make the training hard, collect all necessary information and practice pragmatism in order to win the game.