Customer Relation Management Sample Essay
With respect to Customer Relationship Management, technological changes enable while carrying out the E-Business, the clients to communicate efficiently with the business without any hindrances. It ensures that the clients have all the necessary information about the goods or services and that their inquiries are responded to on time. Customer Relationship Management ensures that the management has sufficient data and lays strategies on how to manage promotions strategies to enhance sales to monitor the sales.
The technological changes have made the smaller, medium, and large enterprises compete at an equal ground for the global market niche. Through E-Business, Andam (2004) noted that any firm small or big, irrespective of the financial muscle can compete effectively.
This has disadvantaged the bigger firms and has been an advantage to the small firms. A firm needs to have a website to reach clients all over the world. Amazon.com does not have any stores in the world while Barnes & Noble has so many stores all over the world, but these firms compete for the global market equally.
Despite that fact, a good strategy is imperative for the success of any E-Business and some strategies employed by traditional businesses play a crucial role in the success of E-Business.
This basically means that the small and medium enterprises who engage in E-Businesses may be disadvantaged since the old economic values are still applicable in one way or another.