Harvard Business Review article is written by Pankaj Ghemawat and its title is Finding Your Strategy in a New Landscape. The article is presented by the author as an applicable approach towards the demands of the post crisis world after the economic downturn.
From the mission of the author towards writing the article, it is notable that an appropriate topic for it was selected. Because of the current economic uncertainty, the article argues that a new kind of landscape has been presented in the markets operations and therefore it was the time to think of acquiring a totally new landscape in the practice (Ghemawat 2). This makes the title and purpose of the work very clear from the very beginning.