In addition, there is no guarantee of privacy and confidentiality as both the consumer and the seller are not involved physically hence it is hard to prove that the transaction in fact took place or not. Therefore, the consumer buying decisions may differ when using the internet due to the procedure and complexities involved through this means.
For instance, the customers have to pay receiving their goods in most cases even when they have not confirmed on their quality and quantity ordered. This makes the consumers to be careful when making their decisions on the means to use when shopping and consider the costs and risks of the both ton avoid unnecessary costs and losses. When shopping personally the consumers make decisions relying on the already available and reliable information and in cases where the customer need some clarifications on the usage and application they can always enquire before buying to know the one that suits them well and appropriately