Sample Essay

Business Environment consists of the external conditions and forces within a business enterprise which influences how a business system functions. Some of the forces that affect business environment include; customers, creditors, government, competitors, socio-cultural organizations and politics.

Some of these forces may have a direct effect on the business while others may affect the business indirectly. However business environment keep on changing when there is improvement in technology, a new product in the market that might bring high competition to the business and changes in consumers tastes and preferences. These factors make the business environment to be very uncertain since one cannot predict future happenings (Waddell, Devine, Jones & George, 2007). There are different types of business environment such us internal and external environment. The following are view points on what external and internal environment reflects. It also illustrates on the disadvantages and advantages of internal and external environments.

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